Building the Database
The National Cooperator Database is the world’s largest database of animal genetic and performance data. With tens of millions of cow records, the database delivers reliable genetic evaluations and accurate data to drive farm decisions.
Learn more about the database, messaging, and resources available below:
Behind the National Cooperator Database: Animated Video Series
A new animated video series takes a closer look at the National Cooperator Database and how it powers the nation’s dairy genetic evaluations. The first two installments of this four-part series are now available.
The Engine Powering Better Genetics (Part 1)
A national partnership of farms and organizations fuels the National Cooperator Database – the engine behind trusted genetic evaluations that drive better cows and stronger herds.
How Data Builds Better Cows (Part 2)
Daily data collected on thousands of farms flows into the National Cooperator Database, powering the highly reliable genetic predictions producers trust to improve their herds.
Creative Assets
Download and use these images when sharing the campaign with dairy producers and team members.
Integrated System Campaign Creative Guidelines
Campaign Slogan Badge
Cooperator Database Flow Chart
Messaging Resources
Frequently Asked Questions
Be equipped to address questions from herd owners and managers with confidence.
Message Blueprint
Message guidance offers consistent language for all campaign materials, presentations, and descriptions of the database and the integrated system that delivers U.S. genetic evaluations.
Talking Points
Developed for producers, these talking points will help guide on-farm conversations about participating in the database.
Producer Handout
Learn more about the National Cooperator Database, how data is used and its important role in fueling genetic improvement for generations to come.
Case Studies
Read more about our dairymen’s stories and their experience with the database.
Greg Andersen, Idaho
Bill Peck, New York
Joe Engel, Illinois
Brent Wickstrom, California
