A logo with a red and navy blue background, featuring the text "DATA FUELS" in white and navy letters at the top, and "GENETIC IMPROVEMENT" in white below it. At the bottom, there are three light blue gear icons of varying sizes, symbolizing technology or progress, with small spark-like dots around them. The overall design suggests a focus on using data to drive advancements in genetics.

Brent Wickstrom, California

Brent Wickstrom, a California dairyman, is dedicated to using data to drive smarter, more efficient decisions across his family’s three Jersey operations. From genomic testing to monthly milk and health records, Brent integrates information at every level to improve herd performance and sustainability. His commitment to the National Cooperator Database reflects his belief that clean, plentiful data strengthens not only his herd, but the entire dairy industry.

Badge with the text "Data Fuels Genetic Improvement" and gear icons beneath the text.